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Quintana Roo – 3/Ene/2022
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Ante la apertura de los principales competidores en la zona, el Consejo de Promoción Turística de Quintana Roo (CPTQ) lanzará en 2022 una nueva estrategia de mercadotecnia, mediante la cual destacará las cualidades de cada uno de los 12 destinos, a fin de captar a los viajeros que buscan experiencias más personalizadas y con las cuales se sientan identificados.
Éste marketing de destinos, dirigido a la experiencia del usuario con el producto, mejor conocida como “story telling”, involucra vínculos emocionales, y es una herramienta que ayuda a expresar la identidad de una marca que, a su vez, busca el acercamiento a nuevos viajeros.
La estrategia incluye el análisis de los perfiles del turista, obtenidos por el área de Investigación de Mercados y retroalimentada en los talleres de trabajo con empresarios, prestadores de servicios, cronistas, personajes locales, asociaciones de hoteles y restaurantes, ciudadanos y representantes de las direcciones de Turismo de los 12 destinos del Estado.
El lanzamiento de esta nueva campaña se realizará en los primeros meses de 2022 en países como Australia, España, Nueva Zelanda y Canadá, donde ya han desarrollado esta estrategia para la promoción de sus destinos.
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